in this paragraph talk about the source of inspiration for you to create this business.

Mention what was the problem that you realize the business world is having and how this business, this site is going to resolve or improve the issue.

In this paragraph talk about your business goal, visions, and values, and how that shape the essence of this business.

In closing paragraph, talk about what kind of hope you intend this business will bring to the world. E.g. An adventuring platform that truly helps everyday worker to gain measurable money, while helping advertiser to leverage their sales.